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Mellow Mushroom Launches “Burger Best Friends Forever” Media Platform
Mellow Hamburger and Veggie Burger, Carnie and Herb, Come to Life
via Animated Short Film Series and Interactive Digital Campaign
ATLANTA, November 24, 2015 – Just in time for Thanksgiving, Mellow Mushroom Pizza Bakers is launching a multi-platform digital campaign, “Burger Best Friends Forever (BFF),” in support of the introduction of the new Carnie and Herb burgers nationwide.
The campaign’s playful animated short films feature anthropomorphic characters representing the new Mellow Mushroom burgers — Herb (a veggie burger from Seattle) and Carnie (a talking beef burger from Denver). Additional characters include deep-thinking Pretzel, athletic (light) Beer, bandmate Pizza and Carnie’s love interest, Cinnamon (pretzel). The stories follow the friendships of the Mellow Mushroom characters, bringing them to life.
The video shorts and other campaign components will be featured across Mellow Mushroom’s social media platforms including Facebook, Twitter, Instagram, YouTube, ThinkNear and two custom Pandora stations.
The microsite for Burger BFF allows customers to engage with Mellow Mushroom’s Herb and Carnie and includes activities and features like madlibs-style story telling of your dream trip, Burger Buds Quizes, Show us your ‘Gram instagram campaign, and a sweepstakes — including the chance to win a trip to Seattle or Colorado.
About Mellow Mushroom Pizza Bakers
Mellow Mushroom Pizza Bakers was founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For over 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. Each Mellow is locally owned and operated and provides a unique feel focused around great customer service and high-quality food. For more information on Mellow Mushroom Pizza Bakers, like us on Facebook at http://www.facebook.com/mellowmushroomHQ, follow us on Twitter at https://twitter.com/MellowMushroom, and follow us on Pinterest at https://pinterest.com/mellowmushroom.