“Fashion often takes its influence from the music scene and this year is no exception. From a small pocket of clubs, where ‘metal’ and ‘electronic’ sounds mix, a ‘Nu Rave’ scene seen a rebirth of acid colours and body-consciousness.” says, TIGI European Creative Director, Nick Irwin. “This trend has influenced our latest Bed Head Collection and is a feeling that has been translated on the High Street and by catwalk designers, translated into 80’s shapes in ‘magic marker’ bright colours and sexy, clingy clothes.”
The Bed Head Collection is inspired by a total image, and takes on a strong new-00’s vibe. Structured fringes and controlled shapes create strong looks that are totally new and functional, and very urban. Key to the finish of the cuts is a defined colour. TIGI Colour Creative creates a strong element to the Collection with colour defining and strengthening the shapes giving the look a fierce edge. Complimenting the cut and colour, Bed Head products add texture, shape and definition and a give the desired finish, either matte or glossy.
“I believe a ‘total image’ is key to all of our looks. We take inspiration from fashion and interpret this knowledge into key hair trends that must be able to work for clients. The new Bed Head Collection has a completely contemporary feeling. It’s very youthful and edgy, yet the cuts offer that essential ‘wearability’ that makes the collection commercial,” says Anthony Mascolo who shot the new collection and art directed the shoot.
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